Daddy Analytics from Daddy Donkey Labs tracks Google Adwords, allowing marketers to monitor their Salesforce web-to-leads against their marketing spend.
Features/Functionality
Daddy Analytics brings together Salesforce, web analytics and Google Adwords.
Daddy Analytics from Daddy Donkey Labs tracks Google Adwords, allowing marketers to monitor their Salesforce web-to-leads against their marketing spend.
Features/Functionality
Daddy Analytics brings together Salesforce, web analytics and Google Adwords.
From within Salesforce.com, marketers can view in-depth information on leads, including:
- Which Google Adwords campaign, keyword and ad a lead clicked on;
- If organic search, which search engine and search phrase;
- If another web site, what domain and referring page sent the visitor to your site;
- GeoLocation and ISP (or company) based on IP Address; and
- Device (mobile), operating system, browser and screen resolution.
Compatibility
Works with Salesforce.com and integrates with all web forms and all web sites.
Competitive Positioning
Daddy Analytics is positioned as a replacement for Salesfore for Google Adwords. The tracking information is attached to the lead as a task, and when converted, this task will be attached to the contact and opportunity, just like in SFGA. All users will be able to run reports on this information.
Pricing/Delivery
Cost is $75 per month for all users, including three super user licenses, which allows marketers to see the individual page history for all leads as well as a map of GeoLocation at the time of submission. This is shown on the lead record page.
Contact Information
Daddy Donkey Labs
www.daddydonkeylabs.com
support@daddyanalytics.com
Daddy Analytics From Daddy Donkey Labs
