Bulldog Solutions‘ Revenue Performance Center is a revenue analytics platform designed to provide marketing leaders with complete visibility into the impact of their marketing programs on leads, opportunities and revenue.
Bulldog Solutions‘ Revenue Performance Center is a revenue analytics platform designed to provide marketing leaders with complete visibility into the impact of their marketing programs on leads, opportunities and revenue.
Features/Functionality
The Bulldog Revenue Performance Center is comprised of an integrated, hosted and managed data warehouse plus a dashboard front end. By integrating data from marketing automation, CRM systems and other operational systems, combined with an easy-to-use dashboard, the Revenue Performance Center provides clear visibility into the demand waterfall, campaign performance and multi-channel asset and media performance.
Specifically, the Bulldog Revenue Performance Center dashboard will show:
- Demand Waterfall Performance – The volume, velocity, current inventory and conversion rates of leads in each stage of the marketing and sales waterfall compared to internal goals and industry benchmarks.
- Campaign Performance – The volume, velocity, conversion rates and impact on revenue of marketing campaigns.
- Multi-Channel Asset Performance – Identifies which content assets are the most popular, generate the highest conversion rates and have the most impact on revenue.
- Media Performance – Identifies which media, including paid, owned or earned media properties, are having the most impact.
Competitive Positioning
The technology delivers actionable intelligence to improve the demand waterfall and quantify the impact of marketing programs on revenue.
Contact Information
Bulldog Solutions
7600 N. Capital of Texas Hwy
Bldg. C, Suite 250
Austin, TX 78731
877-402-9199
www.bulldogsolutions.com
