The company also reported that revenues for CoreMotives are up 54% since the acquisition and that the solution has more than 2,000 implementations in 45 countries.
The updates provide CoreMotives users with behavior-based nurture programs and automated A/B testing. Specific highlights of this update include:
- Refined automated programs that let marketers easily place contacts and leads into impromptu nurture programs;
- Automatically scheduled and recurring nurture tracks which continually add qualified leads and contacts into the program; and
- Automated A/B testing that allows marketers to test email componentlike subject lines, content and imagery.
- “The Microsoft Dynamics CRM channel is growing quickly, and Silverpop’s commitment to marketers using the technology continues to evolve for this changing marketplace as well,” said Rhett Thompson, Co-Founder of CoreMotives. “Today’s buyers are more complex than ever — they expect targeted and individualized messages — anything else gets lost in the shuffle. Marketers recognize that in order to provide this type of true one-to-one relationship for their customers, they must use marketing automation technologies, leveraging behavioral data from their customers and prospects.”