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Demanding Views

Influencing C-Level Change: 6 Questions A New CMO Should Ask The CXO Table

At our CMO CLUB Summit last week, influencing change at the C-level and the ability to be successful in a new CMO position were two hot topics. Back in February, I posted a blog on the 6 questions you should always ask prior to accepting a new CMO position. Since our online CMO group is now over 620 and there is such interest in this topic, I wanted to share these thoughts again and request additional insights from marketing executives on the topic. Here goes:
  • Written by By Pete Krainik, Founder, The CMO Club
  • Category: Demanding Views
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