Madison Logic, a provider of intent data solutions for B2B marketers and publishers, has entered a partnership with BNZSA, a direct marketing agency, which will help deliver Madison Logic’s Content Consumption Monitoring Program (CCM) and Email Segment Builder B2B solutions in France. Madison Logic’s expansion into France follows a recent partnership to expand B2B solution delivery into Germany with ITCorporate.de, a local site published by Huson Media International.
Madison Logic’s CCM aggregates rich intent data that provides segments that will produce less opt-outs, higher performance and a better user experience, according to company officials. When the CCM is used in conjunction with the company’s Email Segment Builder, marketers can identify specific segments of their target audience who have displayed interest and deliver the assets that match their interests.
“Creating a network of local partners to serve the specific needs of each region in Europe is part of Madison Logic’s ongoing strategy,” said Paul Briggs, General Manager, EMEA, Madison Logic. “Having local partnerships in both Germany and France not only ensures our customers continue to receive high-quality service across EMEA, but it also increases the amount of interaction or intent data that Madison Logic is assessing to provide marketers real-time insight into who is in-market for their products, so they know who to call first.”
To support this growth, Madison Logic has hired three new team members in its London office. Glen Blake will be assuming the role of sales director after three successful years launching and managing UK video seeding company Preview Networks. Prior to joining Madison Logic, Blake held the position of UK business development director for Outbrain UK. Blake will be looking to grow Madison Logic’s display business, as well as lead generation offerings.
Richard Hall also joins the team as sales manager after an eight year stint at eMedia UK, a lead generation provider. Hall brings a wealth of agency and business development experience into the role. Additionally, Andrew Eustace has recently moved from Groupon UK into the position of account manager for Madison Logic. His vast knowledge and experience in client relations, CRM systems, management and online marketing will help support the company’s growth in additional European markets.
The new hires join former Computer Weekly publisher, Paul Briggs, who heads up the EMEA office as general manager. Briggs has been working with Madison Logic since 2010 to underpin the growth of its European presence, by signing local UK and EMEA publishing partners and opening its London office last year.
“We are delighted to expand our UK team, and are excited about the impressive background our new hires bring on board,” said Erik Matlick, CEO of Madison Logic. “Their prior experience puts them in a wonderful position to drive Madison Logic toward new markets, new products and new revenue records in 2014.”
