Demandbase announced the launch of the B2B Marketing Cloud at the company’s inaugural Marketing Innovation Summit for B2B in San Francisco. The subscription-based marketing platform is designed to graphically illustrate the specific levels of awareness, engagement and conversion for each targeted audience and executed campaign.
The new Performance Manager interactive dashboard plays a central role in the B2B Marketing Cloud.
The dashboard brings information — such as ad impressions, web site activity and CRM data — into one location for marketers to view. This enables CMOs to view campaign performance for each account or any business audience across the entire marketing funnel and truly tie those campaigns to revenue.
Since marketers get to select which accounts they target, the platform allows marketers to focus only on the specific accounts that matter most to the sales team and company’s overall bottom line, and also offers a view of the complete marketing funnel for any account or business audience.
“With the B2B Marketing Cloud, our solutions have even more impact by helping B2B CMOs regain control of their programs, and giving them the full-funnel visibility they need to drive superior performance,” said Chris Golec, CEO of Demandbase.“No other company has the patented technology to accomplish this in the B2B market.”
