Invoca, a provider of cloud-based inbound call marketing technology, announced the capability for enterprise brands using Session Initiated Protocol (SIP) telephony applications to integrate with Invoca’s platform.
The integration layers Invoca’s cloud-based call marketing technology onto existing SIP communications protocol to deliver call tracking, call marketing automation and voice intelligence. SIP is becoming a more popular choice for large enterprises with high call volumes looking to improve the reliability and lower the cost of their telecommunications.
“As mobile devices become the primary way that consumers interact with businesses in the digital world, inbound phone calls will continue their double-digit growth and in turn become the most valuable channel for marketers,” said Eric Holmen, CMO of Invoca. “Now with Invoca’s SIP integration, companies can layer on voice intelligence to their cloud-based telephony infrastructure to deliver a great customer experience at minimal cost to the business.”
