Elastic Grid, the B2B channel marketing solution platform formerly known as Elastic Digital, unveiled a new cloud-based demand generation suite designed to help channel partners quickly launch campaigns. The mobile platform provides partners with access to co-branded marketing campaigns, enablement tools and downloadable sales and marketing collateral from any internet-connected device.
Features of Elastic Grid’s new demand generation platform include:
Campaign Launcher Dashboard: A personalized starting point for managing and running campaigns, contacts and accounts.
Vendor Portals: A one-stop shop that monitors campaign and partner activity, and provides seemingly infinite online and offline marketing, education and enablement resources for partners.
Campaign Page: Each campaign has its own landing page for users to preview and select the modules they want to run.
Nurture Plans: Campaigns are divided into modules that partners can preview on the Grid. Partners select the modules to help them guide a customer/prospect through to a sale.
Contact Relationship Management: Partners can manage contacts through an all-in-one interface that displays contacts and their history, and enables partners to filter by maturity. The Grid is also fully integrated with Salesforce.
Grid Analytics: Along with standard spreadsheets, partners can view visual, real-time graphs that monitor a campaign or module’s performance. Suppliers can view high-level statistics and trends about marketing performance across regions, partners and quarters.
“As marketing continues to become more and more complex, partners are getting sick of dealing with being fed a bunch of ingredients for a campaign,” said Cameron Avery, CEO and Founder of Elastic Grid. “After speaking with our existing clients and partners, we designed Elastic Grid – an all-in-one, mobile-first suite of tools that simplifies marketing and delivers fully-cooked, demand generation campaigns ready for launch.”
