Ifbyphone, a voice-based marketing automation platform provider, announced its Summer 2014 Release, which includes technology to analyze keywords in phone conversations and integrations with a number of marketing automation platforms.
The keyword spotting technology is designed to monitor inbound sales and support calls and uses customizable criteria to score each conversation. Keyword spotting can be used to determine, among other things, if a call converted to sale and if the support agent followed approved scripts.
The clickstream analytics feature intends to provide marketers with intelligence on how their website attracts and converts callers, including reports identifying the pages that generate the most call conversions and the most popular entry pages for sessions that result in calls.
Other features include:
- New integration with inbound marketing and sales platform HubSpot includes Ifbyphone’s call conversion tracking data in HubSpot reports, so marketers can prove and improve how campaigns are generating both online conversions and phone leads. The latest release also includes new integrations with Kenshoo, Marin Software, Acquisio and Optimizely.
- Email alerts aimed to inform Ifbyphone users of potential issues regarding call volumes and caller hold times; and
- Queue callbacks designed to allow callers waiting on hold to request a callback and exit the queue without losing their place in line.
“Inbound phone calls are the most effective, and least understood, channel enterprises have for acquiring new business and maintaining customer loyalty,” said Irv Shapiro, CEO of Ifbyphone. “The new enhancements provide complete, 360-degree analysis and management of every inbound phone lead to help marketers optimize lead generation and fuel revenue growth.”