The Salesforce ExactTarget Marketing Cloud announced three new features for its Journey Builder platform: Journey Maps, Journey Triggers and Journey Metrics. The new features are designed to help marketers manage and personalize customer engagement across multiple devices and channels.
Journey Maps uses a drag-and-drop interface is positioned to give marketers easier control over mapping customer journeys via email, social, mobile and online. The interface also measures performance, while providing a holistic view of how customers interact with the brand.
Journey Triggers uses predictive and automation capabilities meant to deliver highly personalized messages — at the right time and through the right channel. Journey Metrics visualizes analytics collected from each customer interaction, intended to test and track each stage of the customer journey.
“The future of marketing is the customer journey,” said Scott McCorkle, CEO of Salesforce ExactTarget Marketing Cloud. “Marketers need to understand the complete journey people have with their brand, and how to measure and optimize its impact on their business. Marketers now have the ability to get a more complete view of their customers, identify where they are in the journey with their brand, optimize every point of interaction on that journey, and measure the impact of all customer communications.”
The new features will be made available in Q3 2015.
