V12 Adds Customer Management Tool To Its Marketing Automation Platform

Published: September 12, 2014

V12 Group, a data and multichannel digital marketing technology provider, announced a new customer management tool designed to help users manage, merge and store customer lists for marketing campaigns.

The tool — called “My Customers” — is a new feature for Launchpad, the company’s marketing automation platform. The tool is intended to combine customer management and acquisition data in a single platform.

“We believe the key to effective marketing and better response rates begins with clean customer data,” said Paul Chachko, founder and CEO of V12 Group. “Our new customer management tool helps customers seamlessly manage and define current customers while finding new ones, all in one platform.”

Other features include the ability to:

Get the latest B2B Marketing News & Trends delivered directly to your inbox!
  • Define list segments based on customer attributes and behaviors;
  • Instantly remove duplicate records, keeping data current;
  • Use NCOA matching for change of address recognition;
  • Export customer lists based on selected criteria; and
  • View opt out and new subscriber data reporting.

Posted in: Industry News

Tagged with:

ADVERTISEMENT
ADVERTISEMENT
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series