CallidusCloud Acquires Clicktools For $14 Million

Published: September 25, 2014

CallidusCloud, has acquired Clicktools, a SaaS-based enterprise survey management platform and data integration solution provider based in the UK. The price was approximately $14 million, and will add roughly 500 new customers to CallidusCloud’s client list.

With the purchase, CallidusCloud will add the enterprise survey solution and CRM integration capabilities to its Lead to Revenue marketing suite. The acquisition is expected to add between $600 and $700 thousand of recurring revenue in Q4 and approximately $1 million of recurring revenue per quarter in 2015.

The Clicktools acquisition is intended to enhance the marketing and sales commission features of the Lead to Money suite, according to CallidusCloud president and CEO Leslie Stretch.

Stretch added: “Customer surveys are an important lead source whilst post-sales surveys are increasingly linked to incentives and commissions. The Clicktools team brings substantial know-how in the B2B survey space and deep knowledge of CRM integration. This move also broadens our footprint in EMEA as we look to increase our international presence.”

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