Mintigo, a predictive marketing platform provider, announced the launch of its native predictive marketing and lead scoring application on the Oracle Marketing AppCloud. The new application is designed to give marketers real-time predictive marketing capabilities — alongside predictive lead scoring — within the Oracle Marketing Cloud.
The solution intends to help marketers locate prospective buyers quickly and efficiently by leveraging predictive analytics to analyze buying personas and buying intent. Users will have access to data on roughly 70 million individuals, positioning them with a holistic view on prospective buyers.
“Modern marketing in the enterprise is driven by data and insights,” said Tal Segalov, Mintigo Co-founder and Chief Technology Officer. “Mintigo brings data and predictive analytics directly into the Oracle Marketing AppCloud.”
John Stetic, Group Vice President of Product for Oracle Marketing Cloud, added: “Mintigo has built a native and integrated solution on our Oracle Marketing Cloud that can help deliver predictive marketing and lead scoring. This is a great example of an open platform with integrated, innovative solutions that can simplify the marketer’s experience and help grow their business.”