Vidyard announced that it has integrated with the Act-On marketing automation platform. The integration is designed to give Act-On users the ability to track viewer activity on video content hosted through Vidyard.
The integration intends to enable marketers use video engagement data to boost qualified leads and help the leads through their buyer’s journey. Users can track which videos each contact has watched and how long they remained engaged. The data goes directly into contact records within Act-On, making insights available for marketers.
“Online video is an important part of Act-On’s own digital marketing mix, and as a Vidyard customer, we have seen tremendous value in leveraging the technology to track the viewership and engagement our videos receive across channels,” said Atri Chatterjee, Chief Marketing Officer at Act-On. “With the Vidyard integration, our customers now have the ability to see which videos their prospects are watching and use that data to better nurture and convert customers. It’s about giving our customers access to the right data to make smarter marketing decisions.”
