“Every year we like to look back and see the marketing automation success our customers realize by way of the data,” said Justin Gray, CEO, LeadMD. “LeadMD’s clients sent out more than 500 million emails last year, but we wanted to know what those emails, combined with other marketing automation activities, equated to. Now we have a benchmark and are excited to show other mid-market companies what can be achieved when a marketing automation program is implemented well.”
One third of all LeadMD customers involved Marketo’s Revenue Cycle Analytics product, and a total of 20% of LeadMD’s clients were considered “dormant” on the Marketo platform at the time of engagement, according to a company release. Nearly all of them became active, progressive users within four months. The area LeadMD is seeing as most effective is lead nurturing, as customers that had launched at least 12 nurturing campaigns over an average of 24 weeks, saw an average lift in qualified leads of 76%.
LeadMD reported a 300% in 2011, and in January 2011, announced its acquisition of Marketing Engine, a CRM services company that specializes in Salesforce.com.
The full 2011 marketing automation benchmarking will be available for download on the company web site on March 15, 2012.
