The free portal, named I Want My ROI, is positioned to help benchmark spending and performance, while also helping boost business development. Assessment, performance and spending benchmarks will be aggregated and constantly refreshed from the community of users to provide accurate insights.
Each tool also contains research from leading analyst firms including IDC, Forrester and SiriusDecisions.
Some of the tools available in the portal include:
- A marketing calculator designed to analyze marketing strategies and spending versus competitive benchmarks;
- A Sales Effectiveness Calculator that can assess the user’s sales management and enablement spending and practices; and
- A Sales Enablement Maturity Assessment designed to help sales enablement professionals assess the capability and maturity of their current practices, while also help plan for the future.
"Executives are under pressure to do-more-with-less," said Tom Pisello, CEO/ founder of Alinean. "These tools provide great comparative benchmarks, insights and justification to develop and drive business value improvements."