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What To Include In A Buyer Persona

Buyer personas can help organizations get a better understanding of their target customers, identify key interests and help create an opportunity to meet business goals. But what exactly makes up an optimal buyer persona? This infographic, courtesy of Cintell and B2B marketing expert Ardath Albee, outlines the nine key components of buyer personas.


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 KNV KV004 IG Flipped Feb 2015 Final

Source: Cintell