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Social & Mobile

As B2B marketers continue to "crack the code" of how to capitalize on social media and mobile, the section highlights innovations and advancements in the way companies utilize these channels to enhance customer interactions and improve CRM.

B2B Marketers Tap Analytics To Identify Social Media’s ROI

social analytics feature imageSocial media is no longer just a tool for building brand awareness. It is a channel by which prospects and customers engage with brands, educate themselves about trends and research purchasing decisions.

The next big challenge for B2B marketers is to tie social media campaigns to revenue, according to industry observers. The CMO Survey predicts that marketers will double spending on social media in the next five years. However, a recent study from Social Media Examiner states that only one out of every three marketers measures social media ROI.

  • Written by Brian Anderson, Associate Editor
  • Category: Social & Mobile
  • Hits: 10068

Salesforce Unveils Active Audiences To Automate Social Ad Management

Salesforce logo newSalesforce launched Active Audiences, a product designed to help marketers enhance their ad targeting capabilities across Facebook, Twitter and other mobile app connected through the Facebook Audience Network.

Part of the Salesforce Marketing Cloud, the tool is positioned to help marketers automate the management of targeted ads through Facebook Custom Audiences and Twitter Tailored Audiences applications. Active Audiences is designed to help marketers manage, segment and synchronize targeted advertising with their CRM data in real time.

  • Written by Brian Anderson
  • Category: Social & Mobile
  • Hits: 4568

Swrve To Acquire Converser To Boost Mobile Marketing Engagement

Swrve logoSwrve, a provider of mobile marketing automation, plans to acquire Converser, a mobile engagement technology vendor. The combined platform is positioned to help marketers create, test, deploy and measure mobile app marketing campaigns as they currently do with email marketing campaigns, according to company officials.

Marketo, Oracle Eloqua and Tableau are among the partners that have pre-integrated with Swrve.

  • Written by Brian Anderson
  • Category: Social & Mobile
  • Hits: 2543

SiriusDecisions: 90% Of B2B Marketers Struggle To Find Value In Social Media Strategy

siriusdecision logoA recent study from SiriusDecisions revealed that only 10% of B2B marketing executives felt they were able to convey the business value of their social media strategy, although 95% have corporate social media accounts.

The study surveyed roughly 100 B2B marketing executives to analyze how B2B marketing leaders view social media within their organization — and how they are leveraging social media intelligence (SMI) tools to meet these initiatives. While 95% of B2B organizations have social media accounts, roughly half of these organizations are consistently

  • Written by Brian Anderson
  • Category: Social & Mobile
  • Hits: 5521

Flowfinity Launches Mobile App Editor For B2B Marketers

Flowfinity LogoFlowfinity, an enterprise mobile apps provider, announced the launch of its revamped app editor, designed to help B2B marketers create and maintain mobile apps.

The product release also includes revision control, intended to ease app updates by allowing users to modify and test apps in a separate environment.

  • Written by Brian Anderson
  • Category: Social & Mobile
  • Hits: 2033

Swrve Reports 250% Annual Revenue Increase

Swrve logoSwrve, a mobile marketing automation provider, reported a 250% increase in revenue 250% over the first half of last year. The company also announced that it has over 750 million unique users.

The company states that more than three billion transactions take place every day through the Swrve platform, a solution designed to help automate mobile-focused campaigns and provide real-time data sharing between the platform and other marketing technology solutions.

  • Written by Brian Anderson
  • Category: Social & Mobile
  • Hits: 2251

Salesforce Unveils New Social Studio Integrations

salesforce logoSalesforce.com unveiled the next generation of its Social Studio, incorporating tools and resources from the recent ExactTarget, Radian6 and Buddy Media acquisitions positioned to bring unified social engagement to the Salesforce Customer Success Platform. The new features, disclosed at an event in New York, are designed to help Salesforce customers leverage social media throughout their enterprise while offering a holistic view of social engagement with customers.

While social media grows among customers and prospective buyers, B2B organizations are looking for ways to track social conversations and data to get a complete view of what customers expect from their brand.

  • Written by Brian Anderson
  • Category: Social & Mobile
  • Hits: 1727

Synthesio Updates Social Intelligence Platform

Synthesio logoSynthesio, a social intelligence platform and social media monitoring tool, announced updates to its platform designed to simplify the process of implementing social media initiatives within B2B organizations.

Synthesio also unveiled a new Command Center, positioned to provide unique ways to visualize and promote social data.

  • Written by Brian Anderson
  • Category: Social & Mobile
  • Hits: 2906

SlideShare Unveils Its First iOS App

slideshare logoSlideShare, LinkedIn’s presentation sharing platform, announced the availability of its iOS mobile application. The app was designed for the iPhone 6 and iPhone 6 Plus, and was built on Swift — the programming language for iOS and OS X.

The app is positioned to deliver personalized content from roughly 15 million presentations through the user’s mobile device. The app offers a news feed tailored to the user, intended to display content from other SlideShare users within their professional network. The news feed can also share content from categories and topics the user is interested in.

  • Written by Brian Anderson
  • Category: Social & Mobile
  • Hits: 1835