Social media is no longer just a tool for building brand awareness. It is a channel by which prospects and customers engage with brands, educate themselves about trends and research purchasing decisions.
The next big challenge for B2B marketers is to tie social media campaigns to revenue, according to industry observers. The CMO Survey predicts that marketers will double spending on social media in the next five years. However, a recent study from Social Media Examiner states that only one out of every three marketers measures social media ROI.
- Written by Brian Anderson, Associate Editor
- Category: Social & Mobile
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