Oktopost, a B2B social media marketing platform, announced it has joined the Act-On Developer Network. The partnership includes full integration into the Act-On marketing automation platform, designed to help boost social lead conversions.
The integration is positioned as a way for marketers to bridge the gap between social media and the bottom line, allowing users to credit specific social media campaigns for generating or nurturing prospective buyers and measure ROI.
- Written by Brian Anderson
- Category: Social & Mobile
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