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DGR TV

DGR TV is a periodic video podcast that covers the marketing automation and demand generation industries, and offers insights from leading executives on emerging strategies, innovative products and services, and recent news relevant to marketing and sales professionals. Subscribe to the feed to stay in touch!

How MarTech Is Evolving Today's Marketing Teams

In a Q&A moderated by Jeff Perkins of QA Symphony" during the Atlanta CMO Breakfast, Terminus' Sangram Vajre and ion interactive's Scott Brinker discuss how technology is impacting marketing characteristics and culture. The duo also discusses the skill sets that…

Tech, Knowledge And Communication Empower Data-Driven B2B CMOs

Today’s B2B CMOs are growing more data-driven in their initiatives to drive demand and generate high-quality leads. In an interview with the Demand Gen Report team, Ken Wincko, SVP of Marketing at PR Newswire, discussed several topics from a recent…

New Technology Led To The ABM Boom In B2B

During a video interview at the 2016 B2B Content2Conversion Conference, Televerde’s Ray Kemper highlighted how attendees were looking to learn more about account-based marketing (ABM) and how to get the most out of their marketing technology investments. Newer technology allows…

Full-Funnel Analytics Key To Boost Marketing Efforts

During a video interview at the 2016 B2B Content2Conversion Conference, Captora’s Paul Albright noted that full-funnel analytics was a key talking point for many of the attendees at the event looking to leverage that insight and enhance their marketing initiatives.…

DGR TV: Hana Abaza, Uberflip

Content is king, but how effective is it? Hana Abaza, VP of Marketing for Uberflip, highlights how measuring content ROI is a growing concern for B2B marketers in 2015, while also discussing how content is being leveraged to highlight the…

DGR TV: Andrew Davies, Idio

For your content to succeed, marketers need to understand how it is consumed to boost effectiveness. Andrew Davies, Co-founder of Idio, chatted with Demand Gen Report on how B2B marketers are struggling with proving content marketing ROI, analyzing the right…
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