Content Goes From “Boring-To-Boring” To “Brilliant-To-Brilliant”

During a video interview at the 2016 B2B Content2Conversion Conference, SnapApp’s Vanessa Porter highlighted how creating personalized experiences with prospective buyers was a key theme discussed at the event. Porter noted how having a firm grasp on buyers’ needs and leveraging that information when producing content can help B2B marketers create content that resonates within target audiences.