Welcome back to Demand Gen Report’s CXO Conversations, a new video interview series that will provide our audience with insider access to C-suite executives from some of the top B2B brands, as well as the hottest companies in the martech community.
Our fourth episode of the series stars Dan Frohnen, CMO at the sending platform Sendoso, who shared insights on how his company is helping its customers get in front of prospective buyers with e-gifting.
Some of the unique topics Frohnen tackled include:
- How companies are using address confirmations and 1X opt-ins to drive successful direct mail programs with people working remotely;
- The rise of charitable e-gifting to drive virtual event engagement;
- How modern brands are leveraging direct mail as a key part of demand generation and relationship-building; and
- The discussions he is having with other marketing leaders during these trying times.
“We really tried to help our customers to get what they want in front of their prospective customers but at the same time, respect the consumer right side of things,” said Frohnen. “Because we all know that personal information and business information are vastly different worlds and people have a lot of different thoughts on that.”