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Dreamforce 2011: Adam Needles, Chief Strategy Officer, Left Brain DGA


Adam Needles, Chief Strategy Officer, Left Brain DGA

On the heels of releasing the book “Balancing The Demand Gen Equation,” Left Brain DGA Chief Strategy Officer Adam Needles shared some of the key market challenges driven by Buyer 2.0, and how marketers can scale engagements with prospects. Additionally, Needles detailed the nuances of independent, savvy buyers and the new framework that BtoB organizations need to implement to compete and win in an increasingly buyer-driven market.


Dreamforce 2011 Video Coverage:

  • Joe Payne, CEO, Eloqua - Watch Now

  • Umberto Milletti, CEO, InsideView - Watch Now

  • Adam Needles, Chief Strategy Officer, Left Brain DGA - Watch Now

  • Sam Weber, CEO, Genius.com - Watch Now

  • Ryan Allis, CEO, iContact - Watch Now

  • Mike Volpe, CMO, Hubspot - Watch Now

  • Raghu Raghavan, CEO, Act-On Software - Watch Now

  • Jim Meyer, Vice President, eTrigue Corp - Watch Now

  • Jeff Erramouspe, President, Manticore - Watch Now