Subscribe

Role Reversal In Sales & Marketing

Tune into this video discussion with Carlos Hidalgo, CEO of The Annuitas Group, which addresses how sales teams are expanding their role at the top of the funnel at the same time marketers are becoming more revenue-minded.

Other topics covered in this podcast include:

  • Redefining the goals of marketing automation
  • The real problems causing breakdowns in demand generation
  • Catching up to the BtoB buyer