Interactive OpportunitiesNoting that YouTube delivers more than 2 billion views each day, there is no question that even buyers are looking for more interactive content options. The solutions below are designed to position your company as not only a thought leader in your space, but a leading-edge thought leader willing to go beyond traditional content ideas and provide information in the way that appeals most to each individual prospect.
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For 2014, we are enhancing our traditional webinar model to build a strong multi-media campaign for our partners. Here’s what’s included:
At the end of the day, it’s the quality of the discussions you are having that truly matter. Let us work with you to develop a small, intimate virtual event where we focus on 6 – 12 of your key targets. Utilizing Google Hangouts we’ll add our third party credibility to facilitate an open conversation where you can gain insights into the challenges that your prospects are facing. As part of the program we’ll:
Utilizing the Brainshark format, DGR leverages an existing E-book or White Paper to develop a “video white paper” that will include a 5-7 slide overview and a professional voice over. As an additional touch point, the video white paper will feature the actual white paper available for download. This is a great tool to extend the life of an existing piece of content.
These take the idea of an Infographic one step further — it’s a video representation of vital or complex information that your audience can consume quickly and visually. The videos can be used in an email-based program, placed on web sites or used in sales presentations.
Case studies are one of the most effective ways to nurture a lead through the funnel. Decision makers rely heavily on what their peers are doing to be successful in business: put them on video and you have persuasive selling tool for your sales team. When creating video case studies for a client, DGR will work with you and your customers to decide on the best location to conduct the interview, will provide the video crew, interviewer, editing and promotion of the video once complete.
Looking to extend the reach of the overall campaign? We can add a two minute video podcast (via Skype) with an executive (pre or post event) from your team to discuss a complementary the theme of the webcast. One of our editors will serve as the interviewer and work with you to develop the talking points. In addition we’ll record, and edit and post to DGR TV.
