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Interactive Opportunities
Noting that YouTube delivers more than 2 billion views each day, there is no question that even buyers are looking for more interactive content options.
The solutions below are designed to position your company as not only a thought leader in your space, but a leading-edge thought leader willing to go beyond traditional content ideas and provide information in the way that appeals most to each individual prospect.
Webinars
Demand Gen Report (DGR) works with you to create, promote and produce custom webinars via GoToWebinar — based on an agreed-upon topic and title. We present several options depending on the message being conveyed. Two options to consider include:
- 30-minute presentations featuring a speaker from the sponsoring organization presenting on industry trends and sharing examples of client success.
- DGR moderates the event and secures an analyst or academic to present the “case for the category,” and a client to present a case study.
Investment starting at $12,500
View Samples »
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Webchats
For 2014, we are enhancing our traditional webinar model to build a strong multi-media campaign for our partners. Here’s what’s included:
- Collaboration: We work with you in developing, producing, moderating & promoting a custom 30 minute web seminar.
- Work with you to develop 2 – 3 poll questions that we’ll incorporate into the presentation.
- We will develop a two page brief based on the content, questions & polls used during the webcast.
- You receive the MP4 file of the webcast to host on your site, segment for lead nurturing campaigns, etc.
- Q&A portion of webcast will be loaded up to DGR Radio
- Combined Lead Gen – And combined promotion…you receive a final list of registrants, attendees, and those who download the asset.
- SlideShare promotion –with your approval we’ll promote the final deck on SlideShare post-event, and capture contact info of those who download (Basic data- Name, Title, Company, Email)
Promotion consists of:
- Email invitations to our subscribers
- Text & Banner ads on the DGR website
- Text ads within our weekly newsletter
- Text ads in our bi-monthly Digital Resource Center
- SlideShare
Investment Starting at $17,500
Add-Ons available:
- Video Podcast: Extend the reach of the overall campaign? We can add a two minute video podcast (via Skype) with an executive (pre or post event) from your team to discuss a complementary theme of the webcast.
Add-On Investment Starting at $3,500
View Samples »
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Virtual Roundtables
At the end of the day, it’s the quality of the discussions you are having that truly matter. Let us work with you to develop a small, intimate virtual event where we focus on 6 – 12 of your key targets. Utilizing Google Hangouts we’ll add our third party credibility to facilitate an open conversation where you can gain insights into the challenges that your prospects are facing. As part of the program we’ll:
- Collaborate on topic/theme;
- Develop talking points
- Promote the event via our available channels including personal outreach
- Produce the event via Google Chat
- Record the discussion
You’ll receive:
- MP4 File of final event
- Contact information of those who register
Investment – $7,500 net
Check out our in-person roundtable series
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Video White Papers
Utilizing the Brainshark format, DGR leverages an existing E-book or White Paper to develop a “video white paper” that will include a 5-7 slide overview and a professional voice over. As an additional touch point, the video white paper will feature the actual white paper available for download. This is a great tool to extend the life of an existing piece of content.
Investment starting at $7,500
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Video Infographics
These take the idea of an Infographic one step further — it’s a video representation of vital or complex information that your audience can consume quickly and visually. The videos can be used in an email-based program, placed on web sites or used in sales presentations.
Investment Starting at $6,500
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Video Case Studies
Case studies are one of the most effective ways to nurture a lead through the funnel. Decision makers rely heavily on what their peers are doing to be successful in business: put them on video and you have persuasive selling tool for your sales team. When creating video case studies for a client, DGR will work with you and your customers to decide on the best location to conduct the interview, will provide the video crew, interviewer, editing and promotion of the video once complete.
Investment starting at $7,500
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Video Podcasts
Looking to extend the reach of the overall campaign? We can add a two minute video podcast (via Skype) with an executive (pre or post event) from your team to discuss a complementary the theme of the webcast. One of our editors will serve as the interviewer and work with you to develop the talking points. In addition we’ll record, and edit and post to DGR TV.
Investment – $5,000
View Samples »
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