Demand Gen Report

Beyond Sales: Why Demand Gen Teams Are Embracing Incentive Compensation

Historically, incentive compensation has been synonymous with sales teams— commissions, bonuses, and performance-based pay structures designed to close deals. But in today’s business landscape, performance is no longer just about...

Axon’s Abigail Stock Shares Campfire Stories from the Brand Trail at #B2BMX’s Summer Camp

Blog

Business, thinking and woman in office, ideas and contemplation with sound, listening to music and audio. Person, creative agency and entrepreneur with earphones, podcast and calm with daydreaming

LiveOne Deal Unlocks B2B Market

News Brief

B2B Marketing Analytics and Campaign Performance Review

How Smarter Revenue Strategies Enhance Customer Satisfaction: A Q&A with Conga’s Chris Bishop

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Madison Logic, Convertr Product Integration to Improve Transparency, Lead Quality in ABM

News Brief

Latest Posts

AgencyAnalytics Unveils ‘Labs’ Functionality

AgencyAnalytics, a provider of automated client reporting solutions for marketing agencies, introduced its Labs functionality, which seeks to deliver new tools to customers.

Industry News December 13

New Salesforce Research: 51% Of Marketers Leverage Gen AI, But Majority Are Still In The Experimentation Phase

ChatGPT celebrated its first birthday on Nov. 30 and, after a meteoric launch, B2B marketers are experimenting with and implementing the technology to automate the more mundane aspects of their…

Industry News December 12

Mine Secures $30M In Series B Funding

Mine, an AI-powered data privacy company, raised $30 million in Series B funding in a round co-led by Battery Ventures and PayPal Ventures, with participation from new and existing investors.

Financial News December 6