by Michael Rodriguez | Jun 9, 2021 | Industry News
With the pandemic shaking up B2B in 2020 and marketers ramping up their content production to meet the demand for information, the amount of educational content produced and consumed going into 2021 increased significantly. The 2021 State Of Content Consumption &...
by Michael Rodriguez | Jun 9, 2021 | Financial News
Contentstack, a content management system, recently closed a Series B funding round with $58 million, raising more funds than originally projected and bringing its total funding to $89 million. The round was led by Insight Partners, with existing investors Illuminate...
by Klaudia Tirico | Jun 9, 2021 | Industry News
SurveyMonkey has been synonymous with market research and survey software for the last two decades. The company’s solutions are used by 20 million active users and 345,000 organizations around the world, including IBM and Nasdaq. Today, SurveyMonkey’s...
by Kelly Lindenau & Michael Rodriguez | Jun 9, 2021 | Industry News
2020 was a true turning point for account-based marketing, as organizations doubled down on their ABM plays to engage with audiences on a more personal, human level during the age of digital transformation. According to Demand Gen Report research, 73% of...
by Kelly Lindenau | Jun 8, 2021 | Industry News
Moz, an SEO software provider, was acquired by email marketing company iContact. The combined technologies will form an SEO, email and digital marketing solutions suite for small and mid-sized businesses (SMBs). This acquisition comes at a time where massive growth is...
by Kelly Lindenau | Jun 8, 2021 | Financial News
Outreach, a sales engagement and intelligence platform, closed a $200 million funding round. New investors Premji Invest and STEADFAST Capital Ventures co-led the round with existing investors Salesforce Ventures, Sand Capital and more. Specializing in optimizing the...
by Michael Rodriguez | Jun 8, 2021 | Industry News
Salesforce recently unveiled new capabilities within its Digital 360 platform. The updates to the Marketing and Commerce Clouds are designed to provide users with buyer insights, connected buyer experiences and deal management technologies to develop...
by Kelly Lindenau | Jun 8, 2021 | Industry News
Bizzabo, an event platform, acquired artificial intelligence scheduling tool x.ai. Bizzabo will integrate x.ai’s meeting automation capabilities into its platform to help event participants create connections at virtual, in-person and hybrid events. This...
by Michael Rodriguez | Jun 8, 2021 | Solution Spotlight
Hubb, a virtual event management software provider, offers attendee engagement and data analytics tools to help brands create and promote engaging digital experiences while automating their event building/management process. Back-Of-The-Box Details The Hubb platform...
by Zachary Ballenger, Casted | Jun 4, 2021 | Demanding Views
Today’s savvy customers expect the same level of service from B2B companies as they do from consumer brands. To ensure consumers are receiving the best experience, there must be alignment between sales and marketing teams. After all, marketing and sales have a...
by Michael Rodriguez | Jun 2, 2021 | Industry News
Account-based marketing (ABM) established its place as a business imperative, with many modern B2B organizations doubling down on the strategy in our new, digital-first world. With that in mind, both ABM veterans and newcomers will have something to look forward to at...
by Kelly Lindenau | Jun 2, 2021 | Blog
Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the...
