by Randy Frisch, Uberflip | Mar 9, 2020 | Demanding Views
There’s nothing my marketing team loves more than hearing our sales team ringing the bell signifying that they just closed a deal. Because at the end of the day, marketing and sales are all pulling for the same thing: more pipeline and more revenue. But as...
by Kim Zimmermann | Mar 9, 2020 | Industry News
True Influence®, a provider of intent-based marketing, sales and demand generation solutions, ended 2019 with 25 consecutive profitable quarters and 111% increase in international revenue growth over 2018, according to company officials. “We are committed to providing...
by Klaudia Tirico | Mar 6, 2020 | Industry News
Sales engagement platform and unicorn startup Outreach has launched a new integration with Microsoft Dynamics 365 Sales. The integration positions users to leverage Outreach while syncing data with Microsoft Dynamics 365 Sales, allowing them to automate administrative...
by Kim Zimmermann | Mar 6, 2020 | Industry News
In a move designed to strengthen its commitment to serving the marketing sector, Salesforce acquired The CMO Club, according to a post on its website. The CMO Club is a member-based community of CMOs and marketing leaders, with more than 30 global chapters and...
by Brian Faussette | Mar 6, 2020 | Industry News
Brainshark, a sales enablement platform provider, has revealed a strategic partnership with The Enablement Group, a management and performance support consultancy. The Enablement Group provides services such as creative consultation, instructional design,...
by Kim Zimmermann | Mar 6, 2020 | Industry News
While Spring normally marks the start of conference season in the marketing community, concerns around the coronavirus outbreak have forced the cancelation or postponement of a number of events this year. Adobe, SalesLoft, Oracle and Demandbase are among the marketing...
by Klaudia Tirico | Mar 4, 2020 | Industry News
For nearly five years, we’ve been told that our attention spans are shorter than that of a goldfish. Study after study showed that people would lose concentration after eight seconds, while a goldfish’s attention span was nine. To address this new...
by Kim Zimmermann | Mar 4, 2020 | Industry News
Shasta Ventures unveiled a program designed to assist early-stage companies to accelerate growth by applying best practices in sales, marketing and customer success. The Shasta Ignite platform includes a dozen industry expert mentors and teachers, content modules,...
by Brian Faussette | Mar 3, 2020 | Solution Spotlight
Brightcove Campaign aims to help marketers create video-centric marketing strategies to better connect with audiences. It is designed to better gauge video effectiveness with insightful data, compare performance to industry benchmarks and maximize impact with...
by MK Getler, Alyce | Mar 1, 2020 | Demanding Views
Real talk: We haven’t strayed very far from our knuckle-dragging days. I mean, it’s hard to tell — with our smartphones and upright posture — but neurological research has confirmed that our primal functions are just as important, if not more so than our...
by Kim Zimmermann | Feb 28, 2020 | Industry News
SalesLoft, a sales engagement platform provider, unveiled several new and expanded product offerings designed to help sales and revenue professionals generate pipeline, manage deals and engage customers throughout the lifecycle. The announcement follows the...
by Karen Axelton, Contributing Writer | Feb 28, 2020 | Industry News
In 2019, Brian Fanzo’s B2BMX keynote on Millennials was so popular that this year, the B2B Marketing Exchange brought him back for an encore. In his 2020 presentation, “Meet the Millennials: How B2B Brands Are Bridging Generational Divides for Teams and Buyers,”...
