Demand Gen Report

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How Advanced B2B Teams Break Through Departmental Silos & Use AI, Hyper-Personalization to Drive Results

In today’s competitive B2B landscape, marketing teams face increasing pressure to deliver qualified leads and drive revenue despite limited resources. Account-based marketing (ABM) has emerged as the strategic solution, allowing...

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73% Of Event Attendees Prefer In-Person Formats — & Have Specific Swag Preferences

Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research revealed. In addition to event format preferences, the findings — presented…

Industry News December 11

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Bigger Budgets, Realistic Expectations: The New Normal For B2B Marketing In 2025

Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and expect even growth in 2025. In an unexpected turn of events, these…

Feature December 11

MediaRadar Releases AI-Powered Sales Prospecting Solution For Publishers & Platforms

MediaRadar, an advertising intelligence platform, launched AI Outreach Writer, a generative AI solution designed to help media-selling and marketing teams scale and personalize sales sequences with ad intel recommendations across…

Industry News December 9