by James Hickey | May 7, 2025 | Feature
In 2025, 89% of businesses are using video as a marketing tool as it increases engagement and has a high ROI compared to other initiatives. Video has been a buzzword in marketing for years, and today brands are using it to carve out devoted followings on social...
by James Hickey | May 6, 2025 | News Brief
Pipeline360’s 2025 State of B2B Pipeline Growth survey found why top-performing marketing teams are excelling as well as uncovering the biggest challenges facing B2B marketers. Economic uncertainty is the biggest challenge, cited by 45% as their primary concern,...
by James Hickey | May 5, 2025 | News Brief
Siemens Digital Industries Software recently announced its intention to acquire Wevolver. The deal will expand Siemens audience reach, enhancing the Supplyframe product portfolio, and combining digital marketing and integrated campaign programs that include...
by Mario Peshev, DevriX | May 2, 2025 | Demanding Views
Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to 2025. Economic uncertainty for the months ahead. Are you feeling overwhelmed by your B2B sales and marketing challenges since the...
by James Hickey | May 1, 2025 | News Brief
Blackthorn has launched a suite of advanced event capabilities that empower planners to drive engagement and show impact from their system of record. Blackthorn, the leading Salesforce-native event management platform that allows event operators to run their entire...
by James Hickey | May 1, 2025 | Case Studies
As companies expand, they can struggle to keep up with the demand for automated data analysis. The business relied on ineffective systems to track customer interactions, manage sales, and execute targeted marketing strategies. Without real-time sales insights, Chassis...
by Klaudia Tirico | Apr 30, 2025 | News Brief
After many years of fun under the Scottsdale sun, the B2B Marketing Exchange is making big moves to the Golden State. It was a difficult decision to make, but the team and I agreed it’s time for a change of scenery. If you’re new here, I’m Klaudia Tirico and I am the...
by James Hickey | Apr 30, 2025 | News Brief
As the new year started, there was renewed optimism for the growth of attendance for in-person events and conferences. This was exemplified by the American Express Global Business Travel (Amex GBT) annual Global Meetings and Events Forecast that found 74% of surveyed...
by James Hickey | Apr 29, 2025 | News Brief
Xactly has announced the general availability release of Xactly Design, an industry-first product for incentive plan design, and two new platform-enabled solutions with it Xactly Design, an industry-first product for incentive plan design. It is being offered with two...
by James Hickey | Apr 29, 2025 | News Brief
B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them down, perpetuate silos, and make it harder to achieve impactful content acceleration. With growing pressure to deliver personalized, high-impact content at scale, it’s...
by James Hickey | Apr 28, 2025 | News Brief
Demandbase has made available its Marketplace and Developer Portal, a hub for integrations and partners built to simplify go-to-market (GTM) execution through connected data and workflows. With the Marketplace, customers can tap into pre-built integrations to connect...
by Conor Bant, Just Global | Apr 25, 2025 | Demanding Views
“Should we translate our ads?” Working at a global B2B marketing agency, this is a common question, particularly via in-region media teams. It’s an interesting one that usually triggers debate over the value and benefits of translation. While typically the...
