by Olivia LaBarre | Aug 22, 2016 | Industry News
Marketing performance management company Hive9 has partnered with Workfront, a provider of cloud-based B2B work management solutions. The new bidirectional product integration allows marketers to plan budgets and campaigns in Hive9 and execute them in Workfront with...
by Olivia LaBarre | Aug 19, 2016 | Financial News
Web and iOS analytics company Heap has raised $11 million in Series A funding that it will use to enhance and streamline its analytics stack, according to an announcement from Matin Movassate, the company’s Co-Founder and CEO. Heap takes a less traditional...
by Klaudia Tirico | Aug 19, 2016 | Solution Spotlight
Bizible has added an account-based marketing (ABM) solution to its platform that enables marketers to link their ABM efforts to revenue and optimize resources. FEATURES/FUNCTIONALITY Marketers can use Bizible’s ABM solution to measure and report on the...
by Brian Anderson | Aug 18, 2016 | Case Studies
Avery Dennison, a global packaging and label provider, implemented Act-On Software to automate the flow of leads as they pass through the sales funnel. Challenge Prior to implementing a marketing automation solution, Avery Dennison had no clear strategy for...
by Brian Anderson | Aug 18, 2016 | Industry News
Campaign Monitor, an email marketing and automation software provider, has unveiled its new Visual Journey Designer. Now available to Campaign Monitor customers at no additional cost, Visual Journey Designer enables users to create customer journeys with drag-and-drop...
by Olivia LaBarre | Aug 17, 2016 | Industry News
Salesforce has agreed to acquire enterprise analytics startup BeyondCore, according to a blog post from BeyondCore CEO Arijit Sengupta. The deal will enable Salesforce to enhance the artificial intelligence capabilities of its Analytics Cloud, CEO Marc Benioff noted...
by Brian Anderson | Aug 16, 2016 | Industry News
Infer, a provider of predictive marketing solutions, has released a new account-based behavioral scoring solution. The company said that the tool can help B2B marketing teams enhance their campaign targeting capabilities to focus on key accounts with the highest...
by Carol Krol | Aug 15, 2016 | Blog
Content is a crucial element to helping B2B buyers make purchasing decisions. The most effective content provides education and engages buyers throughout the customer life cycle. Our live #B2Bbuzz Twitter chat featured industry experts at companies including Uberflip,...
by Brian Anderson | Aug 15, 2016 | Industry News
Salesforce has launched Salesforce Inbox Calendar, a tool which the company said will bring CRM data on known prospects into the user’s mobile calendar. The tool will be available in October 2016 and supports email service providers Gmail and Outlook, according...
by Klaudia Tirico | Aug 12, 2016 | Industry News
Account-based marketing (ABM) is becoming the hottest thing in B2B marketing since automation — and for good reason. New benchmark insights from BrightFunnel, an attribution and forecasting solution for B2B marketers, reveal that companies taking a more targeted...
by Brian Anderson | Aug 12, 2016 | Industry News
In an effort to improve the targeting capabilities of its B2B user base, Oracle Data Cloud unveiled its B2B audience data marketplace solution. The company states that the solution will provide users access to more than 400 million business profiles and more than one...
by Olivia LaBarre | Aug 11, 2016 | Industry News
B2B marketers who use Marketo’s cloud-based marketing automation platform now have access to Social Lead Monitoring from demand generation platform Socedo, as a result of an integration of the two solutions. The integration with Socedo Social Lead Monitoring...
