by Brandon Redlinger, Engagio | Apr 14, 2017 | Demanding Views
For years, targeting key accounts has been a cornerstone of effective B2B growth. The ITSMA pioneered the concept of account-based strategies over a decade ago, reporting that it “delivers the highest return on investment of any B2B marketing strategy or tactic....
by Klaudia Tirico | Apr 14, 2017 | Industry News
BrightFunnel, a marketing attribution platform, has announced the appointment of Chris Mann as Chief Product Officer. Mann will be responsible for leading product innovation to empower marketing teams to show impact on revenue. Mann joins BrightFunnel from LinkedIn,...
by Carol Krol | Apr 12, 2017 | Industry News
Photo Courtesy Of Lillian Bui Account-based marketing (ABM) that is combined with artificial intelligence (AI) and machine learning is fast becoming the next technology game-changer for B2B marketers. But experts caution marketers should not think of it as “The...
by Klaudia Tirico | Apr 12, 2017 | Blog
In my opinion, you’re never too cool for school. And B2B marketing and sales professionals are no exception. As the B2B landscape progresses, there will always be something new to learn or perfect. That’s why companies such as Brainshark, HubSpot and...
by Brian Anderson | Apr 11, 2017 | Industry News
DocuSign announced it has named marketing veteran Scott Olrich as CMO of the digital transaction management company. Olrich brings 25 years of experience in the technology and SaaS space to the DocuSign. He was previously advisor to private tech companies in Silicon...
by Klaudia Tirico | Apr 11, 2017 | Solution Spotlight
SnapApp is designed to help marketers create personalized interactive experiences that engage buyers, accelerates leads through the funnel and promote growth. FEATURES/FUNCTIONALITY: SnapApp’s recently enhanced platform adds features for easier navigation,...
by William Wickey, LeadGenius | Apr 10, 2017 | Demanding Views
As marketing budgets continue to rise—now up to 12% of revenue, according to Gartner—the scope of the CMO and marketing organization’s role continues to expand. Marketing is no longer just about brand, messaging strategy, events and advertising. Increasingly,...
by Brian Anderson | Apr 7, 2017 | Industry News
LinkedIn unveiled a new lead generation form solution designed to help marketers running Sponsored Content campaigns drive leads by automatically filling forms with prospects’ LinkedIn profile information. The new autofill lead generation feature intends to...
by Carol Krol | Apr 6, 2017 | Industry News
On the eve of its Marketing Innovation Summit in San Francisco, Demandbase announced it has launched a partner program with technology and agency partners to provide education and sales support so that clients can integrate ABM strategies with other technologies and...
by Klaudia Tirico | Apr 5, 2017 | Industry News
Leadspace, a lead generation services company, announced the launch of an Audience Management Platform for B2B marketers. The platform is designed to improve the scale and quality of available data, as well as make recommendations and prioritize the most effective...
by The DGR Editorial Team | Apr 5, 2017 | Industry News
To make the most of marketing investments, it’s vital for marketers to assess campaign development strategies and analyze campaign performance in order to adjust where necessary and drive growth. The 2017 Campaign Optimization Series, which takes place April 17...
by Brian Anderson | Apr 4, 2017 | Blog
The B2B Marketing Exchange concluded more than a month ago, but it feels like only yesterday I was learning about the latest B2B marketing, sales and account-based marketing (ABM) trends in Scottsdale. Amid three days of thought-provoking conversations with more...
