by Klaudia Tirico | Apr 15, 2016 | Industry News
Infer Inc., a predictive sales and marketing platform, has launched the Predictive Ad Targeting Platform. The solution aims to help companies reach their highest-potential accounts and fuel deeper engagement through predictive analytics. The company also announced a...
by Brian Anderson | Apr 14, 2016 | Industry News
Predictive intelligence company 6sense has launched 2sense, a solution it says is designed to help marketing and sales teams identify prospective customers who are currently in a buying cycle. Instead of scraping the web for static firmographic data and providing...
by Klaudia Tirico | Apr 13, 2016 | Industry News
B2B research and advisory firm SiriusDecisions has announced the winners of its annual Return On Integration (ROI) Awards series, which recognizes companies for their achievements in sales, marketing and product alignment. The winners will be showcasing their...
by Carol Krol | Apr 13, 2016 | Blog
As a journalist, I’ve covered the evolution of marketing and advertising for 15+ years, with a focus on direct and digital marketing. Direct marketers in particular have been powerful advocates of predictive analytics and data mining for one-to-one customer...
by Brian Anderson | Apr 13, 2016 | Industry News
Demand Gen Report has had its finger on the pulse of account-based marketing (ABM) for quite some time, and a continuing hurdle many B2B marketers face when pitching the strategy is overcoming the status quo of lead generation. Vanity metrics, such as the number of...
by Tequia Burt, Contributing Writer | Apr 13, 2016 | Industry News
While persona marketing is not a new concept, rapid advances in marketing technology are enabling B2B marketers to breathe new life into their persona marketing initiatives. “I learned the importance of buyer personas in my career at Caterpillar back 15 years ago, but...
by Klaudia Tirico | Apr 12, 2016 | Industry News
Boomtrain, a predictive marketing company, has teamed up with SparkPost, a cloud-based email solution provider, to provide email personalization capabilities to current and prospective customers. The partnership combines Sparkpost’s automated email platform with...
by Brian Anderson | Apr 12, 2016 | Industry News
Marketing performance management company Hive9 unveiled a new solution designed to automate the journey mapping process for B2B organizations. The solution analyzes a variety of customer journeys and prospective buyers to map marketing and sales touchpoints that can...
by Brian Anderson | Apr 11, 2016 | Solution Spotlight
Mariana is a data-driven marketing automation platform that identifies stakeholders in target accounts for account-based marketing (ABM) and persona marketing, and focuses on them through content marketing on social channels, such as Facebook and Twitter....
by Klaudia Tirico | Apr 11, 2016 | Industry News
IBM and content management platform Box have released an updated version of the IBM MobileFirst for iOS Expert Seller app, which is built on the Box platform. The new release enables sales and marketing teams to access Box’s content management and IBM’s...
by Klaudia Tirico | Apr 11, 2016 | Industry News
Sales acceleration technology provider ConnectLeader has launched Adaptilytics, a predictive intelligence engine for sales reps to analyze, prioritize and score prospects. The new feature is designed to enable users to customize the prediction algorithm based on data...
by Brian Anderson | Apr 8, 2016 | Industry News
With Andy MacMillan, Act-On Software In an interview with Demand Gen Report, Act-On Software CEO Andy MacMillan discussed the new path the company is taking after the departure of founder and former CEO Raghu Raghavan at the end of March. MacMillan also discussed how...
