Demand Gen Report

High CMO Turnover Isn’t a Marketing Problem — It’s a Leadership Problem

The average chief marketing officer (CMO) lasts just 1.8 years in their role, compared to 4.3 years for the average chief executive officer (CEO), according to a SaaStr analysis of...

Forrester Influ2 ABM or account based marketing concept. Personalization

Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy

News Brief

crowded restaurant with people dining and waiters, bartender and chefs working, blurred motion, generative AI

PolyAI’s Agent Delivers Results for The Melting Pot

Case Studies

Flat Vector Conceptual Illustration of Remote Work

Pipeline360’s Matt Hummel on Breaking Silos and Tying Brand Activity Directly to Revenue

Blog

AEO Hologram with Rocket and AI Brain — Generative Optimization

G2, Profound Partner to Power AEO, AI Search B2B Marketing Strategies

News Brief

Latest Posts

Native video marketing, digital media advertising, native ad management, online business technology concept. Flat design web banner template.

The 2025 B2B Marketing Outlook Guide For Advertisers

Digital advertising is more sophisticated than ever: 57% of B2B buyers notice targeted banners and videos, but 39% believe that content is boring and uninformative. As businesses strive to cut…

Blog November 11

It’s Time To Ditch The Old Playbook To Make Sales Soar In 2025

Most of us have heard the saying, “If you do what you’ve always done, you’ll get what you’ve always gotten.” And yet, business leaders often forget this truth as they…

Demanding Views November 8

Exclaimer Launches HubSpot Integration To Enhance Email Targeting Via Signatures

Exclaimer, an email signature management solution, revealed a new integration with HubSpot designed to help marketers leverage email signatures for personalized, data-driven communication.

Industry News November 8