by Kim Zimmermann | Jun 30, 2015 | Industry News
Get Smart Content, a website segmentation and targeting platform, launched a Smart Content application for the Oracle Marketing AppCloud designed to enhance personalization across ads, website visits and email. The Oracle Marketing Cloud provides CMOs and their teams...
by Brian Anderson | Jun 29, 2015 | Industry News
Lattice Engines announced its partnership with Stein IAS, a global B2B marketing agency. The partnership is designed to offer predictive analytics services to Stein IAS clients and position Lattice Engines to expand its global offerings to the UK. The partnership...
by Brian Anderson | Jun 26, 2015 | Industry News
CallRail, a call tracking and analytics platform provider, unveiled findings from its Q1 2015 call volume data that shows a 16% year-over-year increase in inbound phone calls for SMBs. The findings come from the analysis of data from approximately 350 CallRail...
by Steve Scafidi, Contributing Writer | Jun 25, 2015 | Industry News
ON24 announced its Marketing Analytics Module, a tool designed to deliver data on webinar campaigns, leads and trends while enabling marketers to track and understand key webinar metrics. The module positions marketers to measure ROI by providing insight into prospect...
by Steve Scafidi, Contributing Writer | Jun 24, 2015 | Solution Spotlight
Showpad is a sales enablement platform designed to help users manage, transfer and share content among sales, marketing and other teams. Features/Functions The solution enables users to share content between online platforms and applications. The platform can also...
by Kim Zimmermann | Jun 24, 2015 | Industry News
When it comes to the content that influences buying decisions, B2B buyers are looking for the facts. An overwhelming majority (86%) of the respondents to Demand Gen Report’s 2015 B2B Buyer’s Survey reported that vendor-focused content such as case studies...
by Brian Anderson | Jun 24, 2015 | Industry News
While it is useful to understand the journeys of various segments of buyers, progressive B2B marketers are following the paths of individual prospects to gain a better understanding of the best ways to engage them at all stages of the buying cycle. This was one of the...
by David Raab, Raab Associates | Jun 23, 2015 | Demanding Views
Anyone who has chatted with me in recent months knows that I’ve added the impending domination of humans by intelligent machines to my usual list of obsessions. This most definitely applies to marketing, where I found many artificial intelligence-based solutions...
by Kim Zimmermann | Jun 23, 2015 | Industry News
Cintell announced the general availability of its cloud-based customer intelligence platform. The SaaS application positions B2B marketers to create, manage and share digital personas throughout their organizations. “Most companies have their buyer personas in a PDF...
by Steve Scafidi, Contributing Writer | Jun 22, 2015 | Industry News
ToutApp, an email tracking and analytics platform provider, launched Tout Command Center, a multi-touch outreach management tool designed to help sales reps to manage, monitor and evaluate drip campaigns. Command Center can display campaign information in a...
by Steve Scafidi, Contributing Writer | Jun 19, 2015 | Industry News
SalesPredict and HG Data have announced a data partnership which will bring together SalesPredict’s predictive scoring algorithm and HG Data’s competitive intelligence on installed technologies. The alliance is designed to help B2B companies target inbound...
by Kim Zimmermann | Jun 18, 2015 | Industry News
Optimizely has added personalization capabilities to its Optimizely Experience Optimization Platform designed to help marketers tailor customers’ mobile and website experiences. Optimizely Personalization uses internal and external data sources, including...
