by Brian Anderson | May 18, 2015 | Industry News
Influitive launched Influitive Communities, an extension of the company’s advocate marketing platform designed to help B2B organizations create customer communities that enhance engagement, build brand credibility and boost revenue. Available through the...
by Brian Anderson | May 15, 2015 | Industry News
MHI Global, a sales performance and customer management company, has acquired CSO Insights, a sales effectiveness research and benchmarking firm. The acquisition intends to provide sales leaders with resources such as benchmark studies, global sales performance...
by Brian Anderson | May 14, 2015 | Industry News
Vidyard and SnapApp have partnered to incorporate SnapApp’s interactive features into video content created through the Vidyard platform. Announced at the SiriusDecisions Summit in Nashville, the partnership is designed to help create, publish and measure the...
by Brian Anderson, Associate Editor | May 13, 2015 | Industry News
Content gap analysis continues to gain traction among B2B companies, with leading organizations turning to competitive analysis to enhance content production and quality. Research from the Content Marketing Institute identified “creating engaging content”...
by Brian Anderson | May 12, 2015 | Demanding Views
By Brian Cleary, bigtincan IDC estimates that the digital universe is doubling every two years. By 2020, the data we create and copy annually will reach 44 zettabytes (that’s 44 trillion gigabytes). While there’s a wealth of valuable content in every...
by Brian Anderson | May 12, 2015 | Solution Spotlight
Bluenose is a customer success platform designed to help B2B companies manage their client base to reduce churn and increase cross-sell and upsell opportunities. Features/Functions The solution positions users to gain insight from their CRM, marketing automation,...
by Brian Anderson | May 12, 2015 | Industry News
Corporate Visions launched Virtual Coach, a platform designed to provide salespeople with access to stage-specific reinforcement training and skills content from within their CRM system or sales portal. Virtual Coach intends to provide salespeople with timely,...
by Brian Anderson | May 11, 2015 | Industry News
Medallia, a customer experience management solutions provider, has partnered with Deloitte Consulting in a move designed to provide Deloitte Digital clients with a customer experience solution that can integrate with other services available through its digital...
by Brian Anderson | May 8, 2015 | Industry News
Highspot, a sales enablement platform provider for sales content, unveiled its Content Genomics application to measure content performance. The tools is designed to help marketing and sales teams measure the overall effectiveness of content being used in the sales...
by Brian Anderson | May 7, 2015 | Industry News
A majority (84%) of B2B marketers plan to increase or maintain their digital marketing spend in the coming year, according to a recent report from Salesforce analyzing the current state of B2B marketing. Content marketing and marketing automation (66%) are the top...
by Kim Ann Zimmermann, Senior Managing Editor | May 6, 2015 | Industry News
The benefits of sales and marketing alignment have been well documented over the past several years, but many organizations are still not on board. More than half (58%) of respondents rated their sales and marketing operations alignment as “poor,” according to...
by Brian Anderson | May 6, 2015 | Solution Spotlight
Klipfolio is an online marketing analytics dashboard designed to help companies build user-specific dashboards to monitor analytics throughout their marketing initiatives. Features/Functions The Klipfolio platform is intended to allow users to build their own...
