by Brian Anderson | May 5, 2015 | Demanding Views
By Dan McDade, PointClear, LLC One of three predictions I made for 2015 was that nurturing would be the marketing word of the year. Lead nurturing is so powerful you can triple the return on most marketing investments simply by continuing to work certain non-lead...
by Brian Anderson | May 5, 2015 | Industry News
Brightcove, a cloud services provider for video content, unveiled new features and updates to its suite of video content offerings, intended to enable marketers to publish video faster and increase engagement. The new features also include a responsive HTML5...
by Brian Anderson | May 4, 2015 | Industry News
Highspot, a sales engagement platform provider, has integrated with the content collaboration platform Box, a move intended to increase marketing and sales alignment and boost sales effectiveness. The integration is designed to allow Highspot users to manage and...
by Brian Anderson | May 1, 2015 | Industry News
As more people weigh in on buying decisions, the B2B sales cycle continues to grow into a prolonged process. Demand Gen Report’s 2014 B2B Buyer Survey shows 34% of respondents stated the number of team members involved in the B2B purchase process increased over...
by Brian Anderson | May 1, 2015 | Industry News
Adobe unveiled a partnership with Microsoft, a move designed to help companies better manage their marketing, sales and services to enhance customer engagement throughout the buyer’s journey. Announced at the Adobe Summit in London, the partnership includes the...
by Brian Anderson | Apr 30, 2015 | Industry News
More than 90% of marketers believe that account-based marketing is a “must-have,” but only 20% have fully implemented programs, according to SiriusDecisions’ 2015 State of Account-Based Marketing (ABM) Study, which was unveiled at Demandbase’s Marketing...
by Brian Anderson | Apr 30, 2015 | Industry News
Cintell, a customer intelligence platform provider, has raised $800,000 in a successful round of financing. The funding is intended to help enhance product development, while also continuing the company’s employee growth. Launched in early 2015, Cintell has...
by Brian Anderson | Apr 29, 2015 | Solution Spotlight
Swrve is a mobile marketing automation solution designed to help marketers enhance mobile engagement with data-driven tools and insights into how users are interacting with the company’s mobile app. Features/Functions The solution positions users to build...
by Brian Anderson | Apr 28, 2015 | Demanding Views
By Brendan Cournoyer, Brainshark When people talk about sales enablement, the word “content” tends to come up a lot. There’s a reason, of course. Sales enablement is all about putting salespeople in the best position to have more successful...
by Brian Anderson | Apr 28, 2015 | Industry News
Staples has acquired Makr, a design and print mobile app for small businesses, for an undisclosed fee. The acquisition positions Staples to offer companies a tool for designing and uploading logos to create branding materials — such as business cards and event...
by Brian Anderson | Apr 27, 2015 | Industry News
LeanData, a lead management solutions provider, released updates to its Account Based Lead Management Suite designed to boost account-based marketing, demand generation and sales initiatives. One of the updates includes LeanData’s integration with Marketo...
by Brian Anderson | Apr 24, 2015 | Industry News
Evergage, a real-time personalization solutions provider, has integrated with Google Analytics to position users to analyze and track buyers receiving personalized experiences through the Evergage platform. The integration is designed to enable various metrics to be...
