by Demand Gen Report Team | Mar 7, 2013 | Industry News
More companies are investing in cloud-based applications, including marketing automation, to take advantage of the low cost, improved security and mobile accessibility. In fact, cloud computing is expected to stay in the double digits through 2016. “Cloud computing...
by Kim Zimmermann, Managing Editor | Mar 6, 2013 | Industry News
While B2B marketers say they are mining their social networks for leads and opportunities to engage with customers, they continue to lag behind their B2C cohorts in this regard. That said, more B2B marketers are incorporating social media into their messaging mix as...
by Kim Zimmermann | Mar 5, 2013 | Solution Spotlight
Tier1CRM’s ACE Message Manager allows marketers to send unlimited mass emails by leveraging their own Exchange Server with lists and templates from Salesforce.com. Tier1CRM’s ACE Message Manager allows marketers to send unlimited mass emails by leveraging...
by Kim Zimmermann | Mar 5, 2013 | Demanding Views
By Ellen Valentine, Product Evangelist, Silverpop In the old days of email marketing, batch and blast was the most effective, not to mention the only, way to reach thousands of contacts at once. It was a reliable method, but it is no longer as practical or beneficial....
by Demand Gen Report Team | Mar 5, 2013 | Industry News
Silverpop announced new mobile messaging capabilities that allow Silverpop users to implement automated, behavior-based SMS campaigns. Silverpop partnered with Velti, a provider of mobile marketing and advertising technology, to develop these mobile features. The...
by Demand Gen Report Team | Mar 4, 2013 | Industry News
Mimvi, a mobile discovery technology company, announced the formation of its B2B division, LaunchPad. The division was established to address growing corporate interest in Mimvi’s search and discovery technology spanning mobile apps and content, according to a...
by Demand Gen Report Team | Mar 1, 2013 | Industry News
Salesforce.com posted double-digit revenue growth in Q4 and its full fiscal year, which ended Jan 31, and projected strong earnings for the coming fiscal year. For the full fiscal year 2013, the company reported revenue of $3.05 billion, an increase of 35% from the...
by Kim Zimmermann | Feb 28, 2013 | Industry News
eTrigue, a provider of software-as-a-service (SaaS) marketing automation systems, announced that its flagship DemandCenter marketing automation application now supports mobile operation and management with Apple iOS and Android mobile devices. eTrigue users now have...
by Fatima D. Lora | Feb 28, 2013 | Industry News
There are several challenges sales teams face throughout the various stages of the funnel process, including the need to improve efficiency and increase revenue growth. A recent webinar titled The Funnel Is Not A Process: Understanding Lead-To-Revenue Management,...
by Kim Zimmermann, Managing Editor | Feb 27, 2013 | Industry News
One third of B2B marketers say their demand generation budgets will grow by more than 20% in 2013, lead quality is getting increased scrutiny and social media as a B2B marketing tactic is on the rise. Those are just some of the results shared in this preview of the...
by Kim Zimmermann | Feb 26, 2013 | Solution Spotlight
Dashcord provides hassle-free marketing automation for Salesforce.com. It is a fully native lead management, campaign automation, email marketing and real time analytics tool—on-platform without integration. Dashcord provides hassle-free marketing automation...
by Kim Zimmermann | Feb 26, 2013 | Demanding Views
By Richard Hill, VP & Practice Lead for Marketing Automation, Quarry Integrated Communications As a modern marketer, your task is not about “going mobile.” Not anymore. The question now is,“What’s the best way to get there?” A new technique called Responsive...
