by Demand Gen Report Team | Feb 26, 2013 | Industry News
Marketo confirmed today that it plans to conduct an initial public offering. Industry sources expect the IPO to take place during Q3 of 2013, following a standard SEC review and other preparatory actions. Experts say the Marketo IPO is designed to capitalize on the...
by Kim Zimmermann | Feb 25, 2013 | Industry News
HubSpot released LinkTally, a new tool to calculate how many times a link has been shared across Twitter, Google+, Facebook and LinkedIn. According to a blog post by the tool’s creator, HubSpot’s Social Media Scientist Dan Zarrella, LinkTally can help B2B...
by Kim Zimmermann | Feb 22, 2013 | Industry News
HubSpot increased its revenue, customer count and number of employees in 2012, according to the marketing automation firm’s financial report. ExactTarget also reported strong Q4 and 2012 results, with revenue of $292.3 million in 2012, a 41% increase compared to...
by Demand Gen Report Team | Feb 22, 2013 | Industry News
Salesforce.com launched a Social Ads Platform for Twitter, enabling marketers to manage Twitter advertising alongside existing social marketing programs with the Salesforce Marketing Cloud. With the new Salesforce Marketing Cloud Social Ads Platform for Twitter,...
by Kim Zimmermann | Feb 21, 2013 | Industry News
Demandbase, the B2B targeting and personalization platform, launched Technology Targeting, a new feature of Demandbase Company-Targeted Advertising that enables advertisers to target and personalize display ads to business audiences based on the technologies they have...
by Kim Zimmermann, Managing Editor | Feb 20, 2013 | Industry News
Marketing has traditionally been viewed as a cost center – money goes in, but it has been hard to measure the actual return on the investment. Marketers have been accustomed to speaking the language of clicks, page views, email open rates and other metrics, yet...
by Kim Zimmermann | Feb 19, 2013 | Demanding Views
By Adam Blitzer, Vice President of B2B Marketing Automation, ExactTarget I’ve seen marketing automation come a long way in the last few years. A rapid shift in marketers’ desire to show both brand impact and business results have fueled a transformation....
by Kim Zimmermann | Feb 19, 2013 | Solution Spotlight
Marketers can track exactly which campaigns and sources are producing their leads with Campaign Tracker For Google Analytics from CloudAmp. Marketers can track exactly which campaigns and sources are producing their leads with Campaign Tracker For Google Analytics...
by Kim Zimmermann | Feb 19, 2013 | Industry News
TreeHouse Interactive announced a suite of design tools to enable marketers to create lead nurturing campaigns faster and more efficiently. The new Action Studio, part of the company’s Marketing View marketing automation platform, has a drag-and-drop interface...
by Demand Gen Report Team | Feb 18, 2013 | Industry News
MarketingSherpa, a research firm, released its 2013 Marketing Analytics Benchmark Report, which explains how marketers are justifying their marketing decisions and proving the return on marketing investments, according to a company release. In the report,...
by Demand Gen Report Team | Feb 15, 2013 | Industry News
GoodData, a provider of cloud-based platform and apps, has expanded its partner offerings to enable them to build, promote and sell their own customized pre-built business analytics tools, called Bashes, on the GoodData BashMarketplace. These Bashes are created by...
by Kim Zimmermann | Feb 14, 2013 | Industry News
SearchForce, a provider of performance-based technology for managing paid search and social media campaigns, enhanced its platform to help marketers address the challenges of increasing ROI, speeding implementation and reducing the overhead of day-to-day management....
