Demand Gen Report

High CMO Turnover Isn’t a Marketing Problem — It’s a Leadership Problem

The average chief marketing officer (CMO) lasts just 1.8 years in their role, compared to 4.3 years for the average chief executive officer (CEO), according to a SaaStr analysis of...

Forrester Influ2 ABM or account based marketing concept. Personalization

Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy

News Brief

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PolyAI’s Agent Delivers Results for The Melting Pot

Case Studies

Flat Vector Conceptual Illustration of Remote Work

Pipeline360’s Matt Hummel on Breaking Silos and Tying Brand Activity Directly to Revenue

Blog

AEO Hologram with Rocket and AI Brain — Generative Optimization

G2, Profound Partner to Power AEO, AI Search B2B Marketing Strategies

News Brief

Latest Posts

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Marketbridge Launches New Marketing Consultancy For Growth-Focused Organizations

Marketbridge, a growth consulting and marketing firm, launched a new consultancy “powerhouse” that incorporates the specialties of five firms — COMM, fama PR, Intelisent, MarketBridge and Quarry — with the goal…

Industry News September 5

4 B2B Marketing Lessons You’ll Learn At #B2BMXEast

There’s a lot of innovation surrounding B2B Marketing Exchange East: A new name and location, and for the first time ever, the event is book-ended by two days of immersive Workshops…

Blog September 4

coin stack money saving concept. green leaf plant growth on rows of coin on white background. money matters tips to investment and business financial banking for Financial Wellness.

Champion Raises $3.3M To Enhance Customer-Led Growth

Champion, an AI-powered customer advocacy platform, closed an oversubscribed $3.3 million seed founding round. The company plans to leverage the capital to improve its platform to help businesses identify and…

Financial News September 4