by Demand Gen Report Team | Jun 1, 2011 | Industry News
“We have found that some of the companies who are best aligned on internal tactics are least aligned on buyers,” he said. “We are not suggested to totally do away with the funnel, but more putting it in its proper place. The funnel is a 110-year old concept that tries...
by Jeff Walcoff | May 31, 2011 | Industry News
Joe Pulizzi, Executive Director of the Content Marketing Institute, addressed this gap during a recent webinar hosted by DemandGen Report, titled, “The Role of Content in Driving Leads.” During the presentation, Pulizzi pointed out that simply having content...
by Demand Gen Report Team | May 31, 2011 | Podcasts
DemandGen Report sat down with Jeff Ernst, Principal Analyst at Forrester Research, after he presented the opening keynote session at the recent DemandCon event. Ernst kicked off the event with the somewhat controversial suggestion that sales and marketing executives...
by Demand Gen Report Team | May 26, 2011 | Industry News
Highlights of the Spring 2011 release include: Gmail Plugin: Because many SMBs use Gmail and Google Apps to run their businesses, Pardot’s new release enables sales and marketing users to track Gmail messages sent to prospects in Pardot. The system also...
by Demand Gen Report Team | May 25, 2011 | Industry News
Marketo’s global study of its customers found that RPM increases revenues by an average of 40 percent. This is driven by increased lead quantity, improved lead-to-opportunity conversion, improved opportunity-to-win ratio, increased average contract value and...
by Demand Gen Report Team | May 25, 2011 | Industry News
ReachForce has added three experienced members to their team: Michael Emerson, VP of Marketing; Russell BuyseVP of Products; Justin England, VP of Partner Development and Strategic Channels. Emerson has 20 years of experience in the marketing automation and database...
by Demand Gen Report Team | May 24, 2011 | Industry News
To better understand this conundrum, BigMachines recently conducted a benchmark survey, identifying the key factors that drive sales teams and the roadblocks they encounter. The results uncovered widespread, inefficient processes and the fact that few organizations...
by Demand Gen Report Team | May 24, 2011 | Industry News
Paymetric was incurring greater outsourcing costs, as the previous automation solution required knowledge of HTML to run the program, as well as a dedicated staff member to manage the system. “Everything was outsourced,” said Jessica Wine, VP of Marketing, Paymetric....
by Demand Gen Report Team | May 23, 2011 | Industry News
“We began 2011 with strong momentum as leading companies continue turning to Responsys for help executing highly effective relationship marketing programs across today’s key interactive channels – email, mobile, social and the web,” said Dan Springer, CEO...
by Demand Gen Report Team | May 23, 2011 | Industry News
Panellist number 1: Andrew Gaffney, Editor, DemandGen Report. As an experienced Editor and Publisher, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials for clients. As communication is core...
by Demand Gen Report Team | May 20, 2011 | Podcasts
DemandGen Report Editor Andrew Gaffney caught up with Tom Pisello, Founder of Alinean and Author of the ROI Guy Blog at the SiriusDecisions Summit May 4-6, 2011 in San Francisco, which drew a crowd of more than 1,000 sales and marketing professionals. Pisello shared...
by Demand Gen Report Team | May 20, 2011 | Industry News
DemandGen Report Editor Andrew Gaffney caught up with Tom Pisello, Founder of Alinean and Author of the ROI Guy Blog at the SiriusDecisions Summit May 4-6, 2011 in San Francisco, which drew a crowd of more than 1,000 sales and marketing professionals. Pisello shared...
