by Demand Gen Report Team | Oct 19, 2010 | Demanding Views
The good news is that today’s buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. Using this content, buyers are taking control of the buying cycle from direct / channel sales,...
by Demand Gen Report Team | Oct 18, 2010 | Podcasts
Featuring: Ben Bradley, Managing Director, Macon Raine, Inc. Coley Perry, VP of Sales & Marketing, Get Me The Right Job! (Length – 20:26) Podcast Powered By Podbean
by Demand Gen Report Team | Oct 12, 2010 | Demanding Views
It transcends traditional marketing, which solely focuses on campaigns and lead-acquisition, and instead focuses on the individual prospect or customer, and how the company can effectively communicate with them regardless of where they are in the relationship with the...
by Demand Gen Report Team | Oct 5, 2010 | Demanding Views
The webinar “leads” are not ready for the field. You also know some names are more qualified than others and require immediate contact — not just addition to email lists or entry in marketing automation programs. How should you follow up on attendees and no-shows?...
by Demand Gen Report Team | Sep 28, 2010 | Demanding Views
DemandGen Report recently caught up with CEO Bill Godfrey to discuss the revolution, its effect on the market, and the growing importance for marketing mobility. DemandGen Report: IBM’s acquisition of Unica was big news recently. What does that deal say about...
by Demand Gen Report Team | Sep 22, 2010 | Podcasts
Featuring: Malcolm Friedberg, President, Left Brain Markting Andrew Gaffney, Editor, DemandGen Report (Length – 9:49)
by Demand Gen Report Team | Sep 21, 2010 | Demanding Views
This was the gist of a very controversial assertion made by a senior marketer from a very well known BtoB technology company during dinner at our ITSMA Marketing Leadership Forum when he said: “An overemphasis on leads is damaging our relationship with sales.”You...
by Demand Gen Report Team | Sep 13, 2010 | Demanding Views
There’s more than one acceptable definition of this method, but let’s go with the following: conversational marketing is the opening of a bona fide bi-directional dialogue between prospect and vendor — in that order — enabled by the right combination of...
by Demand Gen Report Team | Sep 7, 2010 | Demanding Views
We’ve heard through the musings of social media evangelists that you have to remember that companies are made up of “people” and those people have embraced social media, technology, and everything that makes web 2.0 what it is, and what its continuously evolving...
by Demand Gen Report Team | Aug 31, 2010 | Demanding Views
In their press release, Genius CEO David Thompson was quoted as saying “Now, we’re able to provide everyone free access to Genius’ solutions, allowing businesses of any size to optimize lead generation using the number one rated platform.” In a...
by Demand Gen Report Team | Aug 23, 2010 | Demanding Views
Folks are “following,” “friending,” and otherwise opting in; web site visits, page views, and downloads are up; email open and click-thru rates are good, and other metrics are trending higher. So, with all of this activity are you satisfied with the number of new...
by Demand Gen Report Team | Aug 17, 2010 | Demanding Views
Many marketers employ a handful of tools like blogs, Twitter and search engine optimization to drive traffic, but these are just tools. What marketers really need is a strategy for driving quality, relevant online sales leads and inquiries. One emerging strategy...
