Demand Gen Report

Beyond Sales: Why Demand Gen Teams Are Embracing Incentive Compensation

Historically, incentive compensation has been synonymous with sales teams— commissions, bonuses, and performance-based pay structures designed to close deals. But in today’s business landscape, performance is no longer just about...

Axon’s Abigail Stock Shares Campfire Stories from the Brand Trail at #B2BMX’s Summer Camp

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LiveOne Deal Unlocks B2B Market

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B2B Marketing Analytics and Campaign Performance Review

How Smarter Revenue Strategies Enhance Customer Satisfaction: A Q&A with Conga’s Chris Bishop

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Madison Logic, Convertr Product Integration to Improve Transparency, Lead Quality in ABM

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6sense Releases New Customer Value Framework

6sense, a revenue intelligence platform, introduced the 6dimensional Success Model, a new framework designed to help customers maximize the value of their investment in 6sense Revenue AI. The 6dimensional Success…

Industry News April 18

Vidyard Reveals Personalized AI Avatars; Secures $15M In Funding

Vidyard, an online video platform, introduced “hyper-realistic” AI Avatars designed to look and sound like specific users. Additionally, the company generated $15 million in funding to accelerate its AI innovation…

Industry News April 18

Litmus Unveils Email Personalization & Monitoring Capabilities

Litmus, an email marketing platform, released a trio of new features within Litmus Personalize and Litmus Email Guardian to help marketers create engaging, personalized email experiences. The company’s new features…

Industry News April 17