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Case Study: SAP Uses ON24 Webcasting To Drive Community-Focused Marketing Strategy

SAP_screenshot_
Webcasting is a familiar tool for many B2B marketers. When software giant SAP partnered with ON24 for a recent webcasting initiative, however, it got a powerful reminder of the impact this technology can have on customer conversion rates and bottom-line revenue.

SAP is widely recognized as a leading enterprise software provider. Since its founding in 1972, the German-based company had grown to include more than 54,000 employees in 50 countries, serving a worldwide customer base exceeding 183,000. For SAP customers, partners, employees and independent experts, the company's SAP Community Network (SCN) represents a unique and valuable business resource.

Case Study: SAP Uses ON24 Webcasting To Drive Community-Focused Marketing Strategy

SAP_screenshot_
Webcasting is a familiar tool for many B2B marketers. When software giant SAP partnered with ON24 for a recent webcasting initiative, however, it got a powerful reminder of the impact this technology can have on customer conversion rates and bottom-line revenue.

SAP is widely recognized as a leading enterprise software provider. Since its founding in 1972, the German-based company had grown to include more than 54,000 employees in 50 countries, serving a worldwide customer base exceeding 183,000. For SAP customers, partners, employees and independent experts, the company's SAP Community Network (SCN) represents a unique and valuable business resource.

Mobile Technology Expert Christina “CK” Kerley to Address Emerging Technologies’ Impact on Content Marketing at B2B Content2Conversion Conference


DemandGen Report (DGR) today announced that mobile technology expert Christina “CK” Kerley will join the list of speakers at the inaugural Content2Conversion Conference. Taking place Tuesday, April 24th at the Times Center in Manhattan, the Content2Conversion Conference will provide strategies for mapping, developing and utilizing content marketing to nurture the buyer relationship and enhance conversions.CK_Kerley

A well known expert in the B2B marketing world, Kerley is the author of the industry guide, The Mobile Revolution & B2B, which provides marketers with a framework for navigating the dramatic shifts and harnessing the unprecedented opportunities that mobile is driving across their executive audiences. For more than 17 years, Kerley has worked with Fortune 500s, mid-sized enterprises and start-up companies in industries spanning technology, media, mobile, life sciences and professional services. Her projects include work with IBM, Verizon, Johnson & Johnson and Ingenix, among others. Her views and advice have been cited in many leading magazines and books on the topic of content and mobile technology.

Mobile Technology Expert Christina “CK” Kerley to Address Emerging Technologies’ Impact on Content Marketing at B2B Content2Conversion Conference


DemandGen Report (DGR) today announced that mobile technology expert Christina “CK” Kerley will join the list of speakers at the inaugural Content2Conversion Conference. Taking place Tuesday, April 24th at the Times Center in Manhattan, the Content2Conversion Conference will provide strategies for mapping, developing and utilizing content marketing to nurture the buyer relationship and enhance conversions.CK_Kerley

A well known expert in the B2B marketing world, Kerley is the author of the industry guide, The Mobile Revolution & B2B, which provides marketers with a framework for navigating the dramatic shifts and harnessing the unprecedented opportunities that mobile is driving across their executive audiences. For more than 17 years, Kerley has worked with Fortune 500s, mid-sized enterprises and start-up companies in industries spanning technology, media, mobile, life sciences and professional services. Her projects include work with IBM, Verizon, Johnson & Johnson and Ingenix, among others. Her views and advice have been cited in many leading magazines and books on the topic of content and mobile technology.

Several Sessions From Sold Out Content2Conversion Conference To Be Streamed Via BrightTALK Platform


More than 250 B2B marketers will come together next week in New York City for the inaugural Content2Conversion Conference, Tuesday, April 24 at The Times Center in Midtown Manhattan.

The sold out conference is an educational daylong event focused on empowering B2B marketers with strategies for mapping, developing and utilizing content marketing to nurture the buyer relationship and enhance conversions.

Mobile Technology Expert Christina “CK” Kerley to Address Emerging Technologies’ Impact on Content Marketing at B2B Content2Conversion Conference


DemandGen Report (DGR) today announced that mobile technology expert Christina “CK” Kerley will join the list of speakers at the inaugural Content2Conversion Conference. Taking place Tuesday, April 24th at the Times Center in Manhattan, the Content2Conversion Conference will provide strategies for mapping, developing and utilizing content marketing to nurture the buyer relationship and enhance conversions.CK_Kerley

A well known expert in the B2B marketing world, Kerley is the author of the industry guide, The Mobile Revolution & B2B, which provides marketers with a framework for navigating the dramatic shifts and harnessing the unprecedented opportunities that mobile is driving across their executive audiences. For more than 17 years, Kerley has worked with Fortune 500s, mid-sized enterprises and start-up companies in industries spanning technology, media, mobile, life sciences and professional services. Her projects include work with IBM, Verizon, Johnson & Johnson and Ingenix, among others. Her views and advice have been cited in many leading magazines and books on the topic of content and mobile technology.

Case Study: SAP Uses ON24 Webcasting To Drive Community-Focused Marketing Strategy

SAP_screenshot_
Webcasting is a familiar tool for many B2B marketers. When software giant SAP partnered with ON24 for a recent webcasting initiative, however, it got a powerful reminder of the impact this technology can have on customer conversion rates and bottom-line revenue.

SAP is widely recognized as a leading enterprise software provider. Since its founding in 1972, the German-based company had grown to include more than 54,000 employees in 50 countries, serving a worldwide customer base exceeding 183,000. For SAP customers, partners, employees and independent experts, the company's SAP Community Network (SCN) represents a unique and valuable business resource.

DemandGen Report To Host B2B Content2Conversion Event This April In New York City


C2C_twitter_logoProgressive B2B organizations have realized that the traditional approach to marketing products and services requires a ramp-up in value-add and buyer insight.

As content marketing becomes an increasingly critical tool for B2B companies, DemandGen Report (DGR) has announced the launch and preliminary agenda for the first annual Content2Conversion Conference, to be held Tuesday, April 24th at the Times Center in Manhattan.

Conference sessions will cater to a growing need for progressive marketing — centered on using thought leadership as a connecting point for solution providers to effectively engage with prospective buyers.

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