Partner networks can help SMBs increase sales and marketing opportunities. Successful partner programs can feature a variety of important components. For small and mid-size companies creating a new network or expanding a fledgling effort, experts point to a number of key ingredients.
This guide offers insights into:
The common myths, misconceptions and actualities of leveraging a partner network;
What needs to be in place to effectively leverage partner networks; and
Other added benefits to using partner networks, such as customer support and expanded markets.
Download the guide to learn how large and small B2B companies can leverage their partner networks to increase sales.