Viewers have made the shift to cut the cord, and now, what may have once been considered a novelty has become a given in most people’s day-to-day lives: Connected TV (CTV). While consumers may love it, many advertisers have reused their linear TV playbooks when turning to CTV. But new research shows that because of the performance outcomes CTV can produce, it is becoming a mainstay for performance and demand gen marketers everywhere.
Join MNTN to explore the results from its recent survey with Demand Gen Report to see how marketers are thinking about CTV, both now and in their plans for 2025. In this session, you will learn:
- Why many advertisers are using CTV as a performance channel;
- What types of outcomes advertisers are using CTV to achieve; and
- How advertisers are optimizing their CTV strategies.
