Marketers often think their responsibility ends at the top of the funnel. But today they have far more power over the pace of the sales process than ever before. With technology, marketers now have the authority to qualify and nurture leads and help sales close them faster.
This E-book will highlight 10 tips on marketing automation that can shorten the sales cycle, without draining time and resources, including:
- Saving time with automated lead qualification and assignment;
- Nurturing leads throughout the cycle with the right content; and
- Having sales teams automate their follow-ups.
