To be successful in today's highly interactive and social environment, marketers need to collect and analyze information about prospective buyers. Rather than attack prospects with information they don't want or need, companies should take a step back, observe prospects' behavior and respond in a timely fashion with relevant information. Marketing automation can help companies create successful conversational marketing campaigns.
- The True Purpose Behind Marketing Automation
- How to Move From Track and Attack to Observe and Serve
- The Path to Successful Lead Nurturing