A Practical Guide To Using Customer Cost And Lifetime Value Metrics
Are you having a difficult time figuring out what hot new measurement tactics are worth your time? This E-book can help you find the “true north” in your marketing measurement efforts.
Download it today to learn how customer lifetime value (CLV) and cost per acquisition (CAC) can serve as a pocket compass that’ll help you find that sweet spot on your marketing map.
Plus, you’ll find the answers to some important questions:
- Are you finding your most valuable customers?
- Did you make more money from a customer than you spent to acquire that customer?
- Are you making the most of the relationship once you win their business?
