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Fundamentals Of A Successful Website Personalization Strategy

Website personalization is worth absolutely nothing without a solid strategy. In this E-book, you'll discover the fundamental components to include in your website personalization strategy. You'll also learn:

  • Methods for selecting a personalization solution;
  • The concepts to keep in mind when developing audience segments;
  • Data types for targeting visitors;
  • The three main categories of personalization tactics; and
  • An exploration of always-on vs. conversion based personalization.

Become a web personalization master! Download this e-Book to begin curating your strategy for success.

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